Advertising project
I chose to create an awareness campaign regarding the stigma around Mental Health
and how opening up about it can be received / understood. To start with I wanted
to create a brand which represented the actions which can help stop misconceptions, stigma, denial, oppression and discrimination against Mental Health /
speaking up about Mental Health.
and how opening up about it can be received / understood. To start with I wanted
to create a brand which represented the actions which can help stop misconceptions, stigma, denial, oppression and discrimination against Mental Health /
speaking up about Mental Health.
Logo
Colour Palette
The campaign
Then I began to start on the campaign itself, wanting the theme to be approachable
yet direct and on point at the same time. So to do this I created three individual illustrations to be the main focus point of the campaign. These again are simple, to be approachable just as speaking about Mental Health should be. So to ensure this message was being portrayed across the whole campaign I took the same approach with the font used.
Typography
Header font
Body font
Final Campaign
Posters
The campaign in public
